WEB WRENCH INTERMEDIATE CLASS
Outline of Topics to be Discussed in Class

This class is for those who have either taken the Basic class or have some basic computer skills.
(Learn to add tables, graphic design basics, improve your website)
Designed for the person who desires to improve website with added skills, basic html coding, marketing & optimization.  We will be using MSFrontpage as the html editor.


1)     REVIEW OF BASIC (if class majority are from BASIC Class)
2)     HTML
                a) Change size, position
                b) Advanced tags
                c)  Targeting

3)     TABLES
                a) Insert tables, set size, borders, spacing
                b) Background
                c) Position
                d) Properties
                e) HTML tags for tables
                f) Merge & split cells
                g) Add extra row/column
                h) Manipulate graphics within table

4)     GRAPHICS/PHOTOS - need software
                a) Copy & save
                b) Resize
                c) Resolution
                d) Adjust contrast, brightness
                e) Crop

5)     OPTIMIZATION--KEYWORDS/METATAGS

6)     SEARCH ENGINES- how they work
                a) Pay Per Click
                b) Buy Email List
                c) Submission once per month

7)     WEBSITE
                a) Use right tools
                b) Do's & Don'ts of Web Design
                            i) Use consistency in fonts, color
                c) Flash movies- only if it serves a purpose
                d) Music-personal preference
                            i) If visitor is looking for information-distraction
                            ii) Can enhance (ex: motorcycle site) visuals

8)     MARKETING
                a) Guides/Directories: In Vermont- www.mainstreetvermont.com
                b) Email Letters- use signature; template letter
                c) Banner Ad/Logos
                d) Coupons
                e) Giveaways
                f) Reciprocal Links

9)     BEWARE OF SCAMS!!!!
                a) Optimization companies
                b) Malls
                                **If it sounds too good to be true, it probably is!!
 

10)    Q & A